Tuesday, September 27, 2011
I first read about the Nordstrom concept store, Treasure & Bond about two months back, right before the store opening in early August. Fast forward to the end of August, and we find ourselves "stranded" in New York, gallivanting the streets of SoHo. The cool thing about Treasure & Bond is that 100% of all after-costs profits go to local charities. Thus, in exchange for their generosity, the Nordstrom brand gains some market research into how New Yorkers shop. The store gives off a hipster vibe with treasures that I could never afford; nevertheless, it's an experience in and of itself.